I was eagerly awaiting the Yugen early access email and ordered straight away!
Yugen is exceptional quality, vibrant, smooth, nutty, absolutely glorious 💚🍵
Yūgen Matcha
Perfect all round matcha
Smooth and Umami
Ujitawara, Uji, Kyoto prefecture, Japan
The creamiest and smoothest matcha you will ever taste. Yūgen is our premium matcha option sourced directly from a small family farm situated in the hilly town of Ujitawara in Kyoto Prefecture
Yūgen is stone-milled entirely from the Okumidori cultivar, known for its deep green colour, naturally sweet and slightly nutty profile.
We sourced this directly from a family farm that has poured centuries of tea-making expertise into this matcha. This is our favourite all-round matcha as it provides a smooth umami-tasting experience.
What we like about this matcha is its fragrant nutty aroma, umami, macadamia and edamame flavour profile and floral aftertaste. The creamy and smooth texture makes it an easy drink you can enjoy as both matcha tea (usucha) and matcha latte.
With our mission to create matcha appreciation across the UK, we're providing information about the matcha, including origin, cultivation, shading process and your tasting journey that you can learn while enjoying Yūgen.
TEA MASTER NOTE
Yūgen is a super umami, green and smooth matcha. With notes of floral macadamia and edamame.
Yūgen comes from the Okumidori cultivar which is known for its vibrant green colour and strong umami flavour.
The flavour of this matcha is enhanced by the environment in which is grown in rural area of Ujitawara outside Uji.
HOW IT WAS MADE
Yūgen is a premium first-harvest matcha which is cultivated using traditional methods in a small farm in an historic region for tea growing.
Region: Uji, Kyoto
Cultivar: Okumidori
Cultivation Method: Traditional stone-milling
Picking Method: Machine Picked
Elevation: High elevation
Soil: Mineral rich clay soil
Harvest Time: First-Harvest of the spring
Shading Time: 27 Days
ABOUT YOUR DELIVERY
Purchases are shipped same day (if bought before 1pm)
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Tasting Profile
Highly umami with tasting notes of macadamia and edamame. Experience this matcha across aroma, mouthfeel and taste
Aroma
Earthy and Fresh
Mouthfeel
Creamy and Silky
Taste
Sweet and Nutty
Your Matcha Ritual
Best enjoyed with just water or hot steamed milk
Yugen matcha fits equally well in a matcha latte as in a traditionally drunk matcha tea
Traditional Matcha Tea
Gently sieve 1-2 grams of matcha into a small bowl
Apply 80c temperature water
Whisk the matcha in an M or W motion until frothy
Top up with more 80c water to make your matcha into a thin tea (Usucha)
Matcha Latte
Gently sieve 2-3 grams of matcha into a small bowl
Apply 80c temperature water
Whisk the matcha in an M or W motion until frothy
Steam up some frothy milk
Pour your matcha into a small cup followed by the frothed up milk
Finding the perfect matcha
We found our dream matcha in the mountainous region of Ujitawara just outside Uji.
Understanding Cultivar
This matcha is milled from the Okumidori cultivar. "Cultivar" meaning cultivated variety refers to the variety of tea leaf the matcha comes from. Just like wine matcha comes from many different varieties.
Creating your matcha moment
Everyone enjoys matcha slightly differently. Create your own matcha moment
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