hero image hero mobile image

Yūgen Matcha Available Now

The smoothest, creamiest matcha you have ever tested. First harvest, Stone-milled, Limited Edition. Sourced from Ujitawara, Uji, Japan
Shop Yūgen

Our Curated Tea Selection

We have curated our tea by selecting the best across different terroirs and regions of Japan

Browse our selection

image column image
Yūgen

Smooth and umami

Ujitawara, Japan

Shop Now
Haru Japanese Matcha  Hana green tea package on a light pink background
Hana Matcha

Delicate and floral 

Uji, Japan

Shop now
Haru Japanese Matcha Kasumi green tea package on a light beige background
Kasumi Matcha

Nutty and smoky

Yame, Japan

Shop Now
Haru Japanese Hojicha Hokkari roasted green tea powder package on a beige background
Hokkori Hojicha

Comforting with notes of chestnut

Yame, Japan

Shop now
Four matcha tins from Haru including two white boxes and two silver jars, arranged on a wooden table with a blurred dark wood background. slideshow mobile background image

Not sure where to begin?

Take our quiz to find out the right tea for you!

Start Now

Rated 5★ by customers

See what our delighted customers have to say about Haru Matcha

We received a beautiful Haru Matcha Ritual Set as a gift and enjoyed the whole process from opening the box to making the delicious tea. I found the Hana blend deliciously fresh and earthy with an interesting sweet after-taste lingering in my mouth. A lovely quality gift.

Christine G

I loved it so much, will definiteily be choosing the subscription option with my next purchase. So smooth and sweet even without sweeteners and syrups! Love it

Imaan

I got this as a gift and is my first matcha powder I've ever had to make at home. The powder is fresh, green and roasty. Din't taste bad even when I first started making matcha as a newbie. Highly recommend!

Ashley L.

I have purchased many matcha rover the years but this one will definitely be a epeat purchase! The matcha. isnot only a lovely bright green when you open the packet but the matcha itself makes a smooth non bitter tasting matcha that you can enjoy with or without milk. Exceptional quality with a reasonable price tag! Definitely recommend

Justine S.
slideshow background slideshow mobile background image

Book the Ultimate Matcha Experience

Come taste and whisk Japan's best matcha with us

Learn More

Our stockists...

Nicha the co-founder holding a matcha whisk
From the finest terroirs of Japan

Our Story

Welcome to the world of speciality matcha 

We are the award winning brand who treat matcha like the fine luxury product it is. That means we curate each matcha focusing on origin, authenticity, and quality. Clear tasting notes and origin details help you understand each matcha’s character, so you can find the flavour profile that suits you best.

Find out about what inspired us

Our Story

More than matcha

Check out our other powdered tea, grab some equipment or come to an experience